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Privacy Policy

Who we are

Suggested text: Our website address is: https://brahmabasket.com.

Privacy Policy

Effective Date: 12/08/2024 Last Updated: 20/08/2024

  1. Introduction

At Brahma Basket (hereafter referred to as “we”, “our”, “us”, or “Brahma Basket”), your privacy is of utmost importance. Brahma Basket is committed to ensuring the confidentiality and security of the personal information provided to us by our users, customers, and business partners. This Privacy Policy explains in detail how Brahma Basket collects, uses, discloses, and protects personal data when you interact with our mobile and iOS applications or use our services. This policy applies to all users, whether you are engaging with us through the B2B (Business-to-Business) or B2C (Business-to Consumer) channels. This policy is intended to help you understand our practices regarding your personal data and to explain your privacy rights in compliance with applicable laws. Please read this Privacy Policy carefully to ensure that you understand how we handle your data and what choices you have regarding your privacy.

1.1 Scope of This Privacy Policy

This Privacy Policy applies to all users of the Brahma Basket platform, including:

  • B2B Users: This includes but is not limited to distributors, sub-distributors, wholesalers, retailers, HORECA (Hotels, Restaurants, and Catering services), and other businesses. These entities typically engage with us to purchase goods in bulk or manage regular wholesale operations through our services.

  • B2C Users: This includes individuals and households that use Brahma Basket for personal grocery shopping, including home delivery and pick-up point services. This Privacy Policy governs the following aspects:

  • Personal data that we collect from you when you use our apps and services.

  • How we process, use, and share that data.

  • How we secure the data and safeguard your privacy.

  • The rights you have regarding your data.

  • The steps we take to protect children’s privacy. If you do not agree with this Privacy Policy, you should not access or use Brahma Basket’s services. By using the services, you confirm that you have read, understood, and agreed to this Privacy Policy.

1.2 Important Definitions

To clarify the scope of this Privacy Policy, the following definitions are important:

  • Personal Data: Any information that can be used to identify an individual, either directly or indirectly, such as your name, email address, phone number, physical address, payment information, or unique device identifiers.

  • Processing: Any operation performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, alteration, retrieval, consultation, use, disclosure, dissemination, or deletion.

  • Data Controller: The entity responsible for determining the purposes and means of processing personal data. In this case, Brahma Basket acts as the data controller.

  • Data Processor: Any party that processes personal data on behalf of the data controller. This may include third-party service providers such as payment processors and logistics partners.

  1. Information We Collect

Brahma Basket collects a variety of personal information depending on how you use our services. The following sections provide an exhaustive explanation of the data we collect and the specific purposes for which we collect it.

2.1 Personal Data

Personal data refers to any information that can identify you as an individual. The type of personal data we collect depends on whether you are using Brahma Basket as a B2B or B2C customer. Below is a detailed breakdown of the types of personal data we may collect:

For B2B Users

  • Business Identification Information: When you register a business account with us, we collect details such as your company’s name, business registration number, GSTIN (Goods and Services Tax Identification Number), and other related business credentials. We may also collect industry-specific data that helps us categorize your account for offering relevant services.
  • Business Contact Information: We collect details about your primary point of contact, including full name, email address, phone number, and job title. We may also ask for secondary contact details to ensure continuous communication if the primary contact is unavailable.
  • Location Data: For B2B users, accurate business location data is critical to manage deliveries efficiently. We may collect the delivery address, warehouse location, or store address as applicable.
  • Financial Data: We collect and process your business’s financial information, including bank account details, invoicing information, and any tax documentation required for large-scale transactions. This information is necessary to enable secure payments, issue invoices, and process refunds.
  • Transaction and Order History: We collect and store a history of your transactions on our platform, including bulk orders, invoices issued, discounts applied, and deliveries made. This data is essential for account management, financial reporting, and order tracking.

For B2C Users

  • Personal Identification Information: When you sign up for a personal account or place an order as a guest user, we collect your full name, email address, and phone number. These details help us identify you as a unique customer and provide personalized services.
  • Address Information: For home delivery services, we collect your complete delivery address, including postal code and any special instructions related to your location (e.g., gate codes, apartment numbers, etc.).
  • Payment Information: To process your orders, we may collect and store payment information such as credit or debit card details. However, this information is processed securely by third-party payment processors, and we do not store sensitive payment data on our servers.
  • Order Preferences and History: We track your shopping history, including the products you’ve ordered, the frequency of your purchases, and any special instructions provided during checkout. This helps us tailor our services to your preferences, such as offering product recommendations or enabling quick reorders.

2.2 Automatically Collected Data

In addition to the information you voluntarily provide, we automatically collect certain data when you use our platform. This data helps us understand how users interact with our app and services, improve our performance, and enhance the user experience. This section covers the types of data automatically collected:

  • Device Information: We collect technical data about the device you use to access our services, including device type, operating system, browser type, and version. We may also collect information about your device’s IP address, unique device identifiers, and mobile network information.
  • Usage Data: We monitor how users interact with our platform by collecting data such as pages visited, features used, and the time spent on the app. This data helps us identify which services are most valuable to users and where improvements are needed.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your interaction with our platform. Cookies help us remember your preferences, such as language settings or items left in your cart, and improve your browsing experience. You can control the use of cookies through your browser settings, but please note that disabling cookies may affect the functionality of certain features.

2.3 Location Data

For both B2B and B2C users, location data plays a key role in providing efficient and accurate services. The types of location data we collect and the purposes for which we collect it include:

  • Precise Location Data: If you enable location services on your mobile device, we may collect GPS data or other location information to provide real-time updates on delivery status. This data helps us deliver orders promptly and recommend nearby pick-up points.
  • Approximate Location Data: Even if you do not enable precise location services, we may infer your approximate location based on your IP address. This data allows us to offer location-based services, such as suggesting local products or directing you to the nearest distributor for B2B transactions.

2.4 Financial Information

For payment processing and financial transactions, we collect and process financial data that may include the following:

  • Credit/Debit Card Information: When you make a purchase through Brahma Basket, we securely collect and transmit your payment details to our third-party payment processors. We do not store credit or debit card numbers directly on our servers.
  • Bank Account Details: For B2B users, we may collect your business’s bank account information for the purpose of issuing invoices and processing bulk payments.
  • Transaction Records: We maintain a record of all financial transactions, including purchases, refunds, and invoices issued, to ensure accurate reporting and for audit purposes.

2.5 Data from Third-Party Sources

In some cases, we may collect data from third-party sources to complement the information we have about you. This may include:

  • Business and Marketing Data: For B2B users, we may collect publicly available business information or purchase marketing lists from third-party vendors to identify potential business customers or offer services tailored to your industry.
  • Social Media Information: If you interact with us through social media platforms (such as by liking our pages or sharing content), we may collect publicly available information from your profile, such as your username, profile photo, and engagement with our content.

3. How We Use Your Information

The personal data we collect is used for a variety of purposes aimed at providing you with the best possible experience, ensuring the smooth operation of our platform, and enabling our business processes. In this section, we outline the specific ways in which we use your data.

3.1 Service Delivery

The primary purpose of collecting and processing your personal data is to deliver the services offered by Brahma Basket in a smooth, efficient, and personalized manner. The following subsections detail how your data is utilized to provide essential services to both B2B and B2C users:

For B2B Users

  • Order Processing and Fulfillment: Your business information, including contact details, billing address, and GSTIN, is used to process wholesale orders, issue invoices, and coordinate deliveries. We also use your order history to manage stock levels and ensure timely restocking of frequently ordered products.
  • Logistics and Delivery Management: We use location data, warehouse addresses, and delivery details to plan and execute the shipping and delivery of bulk orders. This includes coordinating with logistics providers, optimizing delivery routes, and ensuring that your orders are delivered within the agreed timeframe.
  • Customer Relationship Management (CRM): We store and use your business contact information to maintain long-term relationships with distributors, wholesalers, and retailers. This includes communicating about new products, special offers, or any updates to our services that might be relevant to your business.
  • Account and Credit Management: For businesses that operate on credit terms, we use your financial information, payment history, and creditworthiness to manage your account. We also issue invoices and track outstanding payments, enabling both manual and automated payment reminders.

For B2C Users

  • Order Fulfillment: We use your personal details and delivery address to process and fulfill your orders, ensuring that the correct products are delivered to the right location. In cases where you use our pick-up point services, your order data is used to prepare your items for collection at the designated location.
  • Personalized Shopping Experience: Based on your shopping history, preferences, and usage patterns, we tailor our recommendations to offer you the most relevant products. This includes recommending items based on your previous purchases, suggesting seasonal products, or highlighting promotional deals that may interest you.
  • Customer Support and Communication: If you contact our customer support team, we use the information provided (such as order details, your contact information, and any feedback) to resolve your inquiries. This may include responding to complaints, issuing refunds, or replacing defective products.

3.2 Improving Our Services

We use the data we collect to continuously improve our platform and services. This includes identifying areas of improvement in user experience, app performance, and customer satisfaction. Some specific uses of your data for service improvement include:

  • Analytics and Reporting: We use aggregated and anonymized data to analyze how users interact with our platform. This helps us identify trends, popular products, and areas where our app may need optimization. For example, if a specific feature is underutilized, we may make changes to improve its accessibility.
  • Feature Development: Based on user feedback and usage data, we may introduce new features or update existing ones. For instance, if users frequently request certain types of products, we may expand our inventory to meet this demand. Similarly, we may add new payment options or enhance the user interface based on customer suggestions.
  • Personalization: By analyzing your past interactions with our platform, we provide personalized content and product recommendations. This includes sending you notifications about restocked items, suggesting similar products, or offering discounts on frequently purchased goods.

3.3 Marketing and Advertising

With your explicit consent, we may use your personal data for marketing and promotional purposes. The following subsections outline the various ways we may use your data to keep you informed about our products and services:

  • Email Marketing: We may send you promotional emails regarding new products, special offers, or upcoming sales. If you are a B2B customer, we may send you updates related to industry trends, new supplier partnerships, or bulk order discounts.
  • SMS and Push Notifications: With your consent, we may send promotional messages to your mobile device via SMS or app push notifications. These messages may include flash sales, limited-time discounts, or personalized offers based on your shopping habits.
  • Social Media Advertising: We may use your data to target you with relevant advertisements on social media platforms such as Facebook, Instagram, and LinkedIn. For example, we may create custom audiences based on users who have previously made purchases through our app. You can opt out of receiving marketing communications at any time by following the instructions provided in the messages or by adjusting your communication preferences in the app.

3.4 Legal and Compliance Obligations

In certain situations, we are legally required to collect, process, or disclose your personal data. Such obligations may arise under applicable laws, regulations, or contractual commitments. Specific uses of your data for legal and compliance purposes include:

  • Tax and Financial Reporting: For both B2B and B2C users, we are required to keep accurate records of all transactions for tax reporting purposes. This includes storing copies of invoices, payment receipts, and order histories to comply with local and national tax laws.
  • Fraud Prevention and Security: We may use your data to detect, investigate, and prevent fraudulent activities or security breaches. This may involve monitoring your transactions for unusual activity, verifying your identity before processing large orders, or restricting access to our platform if suspicious behavior is detected.
  • Regulatory Compliance: In certain jurisdictions, we may be required to comply with specific data protection or consumer protection regulations. For example, if you are located in the European Union, we are obligated to comply with the General Data Protection Regulation (GDPR). Similarly, if you are based in California, the California Consumer Privacy Act (CCPA) applies.

3.5 Data Aggregation and Anonymization

4. Data Sharing and Disclosure

We do not sell, trade, or rent your personal data to third parties. However, in certain circumstances, we may share your personal information with third parties for the purposes described in this Privacy Policy. Below are the specific cases in which we may share your data:

4.1 Service Providers

We engage third-party service providers to help us operate our platform and deliver our services. These service providers are carefully vetted and are required to protect your data according to our strict confidentiality and security standards. Specific examples of service providers with whom we may share your data include:

  • Payment Processors: We use third-party payment processors (e.g., Stripe, PayPal) to handle financial transactions securely. These payment processors have access to your payment information only to the extent necessary to complete your transactions.
  • Logistics and Delivery Partners: For both B2B and B2C users, we share your delivery information with logistics partners to ensure that your orders are delivered on time. This may include providing your name, address, and contact details to delivery drivers or shipping companies.
  • IT and Security Providers: We engage IT service providers to host our platform, manage data security, and ensure the smooth operation of our app. These providers may have access to your data for purposes such as data storage, server maintenance, or security monitoring.

4.2 Business Partners

In certain cases, we may share your data with business partners for specific purposes related to the operation of our services. For example:

  • Suppliers and Distributors: For B2B transactions, we may share your business information with suppliers or manufacturers to coordinate large-scale orders. This may include providing details about your business location, order volume, and delivery preferences.
  • Marketing Partners: With your consent, we may share your contact information with marketing partners to deliver targeted advertisements or promotional offers.

4.3 Legal Requirements and Law Enforcement

We may disclose your personal data to government authorities, law enforcement agencies, or other third parties if required to do so by law. Specific reasons for disclosure may include:

  • Compliance with Legal Obligations: We may share your data if we are required to do so by law, such as in response to a court order, subpoena, or other legal requests.
  • Protection of Rights and Safety: We may disclose your data if we believe it is necessary to protect our rights, enforce our terms of service, or ensure the safety of our users and the public.

5. How We Protect Your Information

We take the security of your personal data seriously and implement a variety of technical, administrative, and physical safeguards to protect it from unauthorized access, disclosure, alteration, or destruction. Below are the measures we take to secure your data:

5.1 Technical Security Measures

We use industry-standard encryption technologies to protect your personal data during transmission and storage. Specific measures include:

  • Data Encryption: All sensitive data, including payment information, is encrypted using Secure Sockets Layer (SSL) or Transport Layer Security (TLS) protocols to ensure that it cannot be intercepted during transmission.
  • Access Controls: We implement strict access controls to limit who can access your data. Only authorized employees and service providers are granted access to your personal data, and they are required to follow strict confidentiality agreements.
  • Firewall Protection: Our servers are protected by firewalls that block unauthorized access from external networks. We also regularly update our systems to ensure that they are protected against known security vulnerabilities.

5.2 Administrative Security Measures

We have implemented internal policies and procedures to ensure that your data is handled securely and in accordance with applicable laws. These measures include:

  • Employee Training: Our staff is trained on data protection principles and security best practices. Employees who handle personal data are required to follow strict confidentiality protocols.
  • Incident Response Plan: In the event of a data breach, we have a formal incident response plan in place to mitigate the impact and notify affected users in accordance with applicable legal requirements.

5.3 Physical Security Measures

We also take steps to protect the physical security of our data centers and offices, including:

  • Secure Facilities: Our servers are located in secure facilities with restricted access. Only authorized personnel are allowed to enter these areas, and they must pass through multiple layers of security checks.
  • Backup and Recovery: We regularly back up your data to ensure that it can be recovered in the event of a system failure or data loss incident. These backups are stored in secure locations and are protected by encryption.

6. Your Rights and Choices

Depending on your location and the applicable data protection laws, you may have certain rights regarding your personal data. These rights may include the following:

6.1 Right to Access

You have the right to request access to the personal data we hold about you. This includes the right to know what data we have collected, how it is being used, and with whom it has been shared.

6.2 Right to Rectification

If you believe that the personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update the information.

6.3 Right to Erasure

In certain circumstances, you have the right to request the deletion of your personal data. This right applies if the data is no longer necessary for the purposes for which it was collected or if you withdraw your consent to data processing.

6.4 Right to Restriction of Processing

You may have the right to request that we restrict the processing of your data in certain situations, such as if you contest the accuracy of the data or object to its processing.

6.5 Right to Data Portability

In some cases, you have the right to receive your personal data in a structured, commonly used, and machine-readable format. You may also have the right to request that we transfer this data to another service provider.

6.6 Right to Object

You have the right to object to the processing of your data for certain purposes, such as direct marketing. If you object to the use of your data for marketing purposes, we will stop processing your data for those purposes.

6.7 Right to Withdraw Consent

If we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. Withdrawing your consent will not affect the lawfulness of any processing carried out before your withdrawal.

6.8 Right to Lodge a Complaint

If you believe that we have violated your privacy rights, you have the right to file a complaint with a data protection authority.

7. Children’s Privacy

8. International Data Transfers

9. Retention of Your Information

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on our app and website, along with the effective date. It is your responsibility to review this policy periodically to stay informed about how we protect your privacy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data protection practices, you can contact us at: Brahma Basket Email: support@brahmabasket.com Phone: +91 9607078028 Address: